APPROACH

Hire us for what we can do. Stay with us for how we do it.

We know how it feels to begin a challenge in which the stakes are high, information is limited and the path is unclear. Our processes are designed to nurture and grow your ideas while providing clarity, inspiration, partnership and direction along the way.

 

OUR FRAMEWORK FOR SERVICE DELIVERY

Every assignment is unique, but we approach each with a framework designed to surface important questions, facilitate the right decisions and arrive at successful outcomes.

 
 

Analysis

We employ quantitative and qualitative methods to evaluate the landscape and factors affecting it. We use analytic techniques to measure trends and impact. We research narratives, actors and arguments that shape the arena. We conduct interviews and facilitate discussions to understand internal dynamics and external perceptions.

 
 
 

Diagnosis

We turn research into insights that frame the choices at hand, define the problem we're solving and clarify trade-offs and risks to be considered. If necessary, we work upstream from the initial problem to identify dependencies that must also be addressed.

 
 
 

Ideas

We develop ideas and recommendations, drawing on a reservoir of experiences and best practices from a range of companies and industries. We show you in vivid detail what it will take to carry these ideas forward.

 
 
 

Decisions

Internal decision-making is a crucial - but often neglected - aspect of public positioning. We help clients frame important choices, evaluate scenarios and facilitate decisions.

 
 
 

Actions & Deliverables

We work with speed and purpose across the full spectrum of tactical deliverables. We staff our work with highly competent, deeply experienced practitioners, and we measure results.