ABOUT US

Diverse experiences, shared beliefs.

Decades of combined experience have taught us the unspoken challenges a client faces: thirst for clarity, challenges navigating internal decisions, high-stakes choices for people and brands. We believe serving these needs requires a higher commitment to people, culture and client experience.

OUR HISTORY

We have held senior roles with global corporate brands, major campaigns and industry associations. As clients, we saw a gap between the "explicit" needs most consultants were serving, and "implicit" needs with higher importance.

How to prioritize threats and opportunities? Where to engage? How to make decisions with implications for the brand? We imagined a firm that could serve those needs and we set out to build it.

We’ve worked together for over a dozen years, forming beliefs about the services and solutions clients need most in today's complex world. This shared philosophy - developed through hard-won experience - underpins the core attributes of our firm:

Services thoughtfully designed to solve our clients’ most important challenges.
A culture of excellence, curiosity and service; one that demands our best performance.
A team of consultants who are intelligent, resourceful and driven to deliver great work.

OUR NAME

The name feels appropriate given the change in society and the evolution of leadership and business. Now is the time for leaders to frame the future and their role in it.

In ancient Greek drama, the prologos (which means, literally, "speaking before") was the opening portion of the play, taking place before the entry of the chorus. It would "set the scene" for the audience, framing expectations for the narrative to come.