Leopoldo Lopez

OUR CHALLENGE

In early 2014, Venezuelan opposition leader Leopoldo Lopez was arrested in front of a crowd of thousands. Our challenge was to create international pressure and visibility on Leopoldo’s situation, and then help the English-speaking world see problems in Venezuela through the lens of Leopoldo’s predicament.

STRATEGY & APPROACH

In the hours, days and months after his arrest, we conceived, launched and managed an international campaign to build and shape the narrative around Leopoldo’s imprisonment and what it means for Venezuela’s future.

SCOPE OF WORK

Product: Visual Brand Identity System

Timeframe: 6 weeks

Delivery:
Logo & Visual Brand System, all assets
Brand Guidelines
Considerations for Social and Web
Recommendations for Architectural and Wayfinding Applications

Tech/Tools Used:
Adobe Creative Cloud, Figma, PowerPoint, Zoom

OUTCOMES

We delivered a brand new logo and visual identity system along with recommendations for social and website design.

Free Leopoldo Campaign

Advocacy • Brand • Website • Social

About Leopoldo Lopez
Leopoldo López is a Venezuelan opposition leader and the founder of Voluntad Popular. Since early 2014, Leopoldo has been a political prisoner, unjustly held by the Venezuelan government in retaliation for his political views and speech. He has been declared a Prisoner of Conscience by Amnesty International.

LOGO

BRANDING & WEBSITE ELEMENTS

Campaign Website

Venezuela Energetica
Book Release Landing Page