AGA: Have a Gameplan

OUR CHALLENGE

AGA had launched a new campaign to raise awareness around sports betting and ways to bet responsibly. Have A Gameplan was a mostly in-stadium campaign meant to target fans who are likely to pursue sports betting now that it’s legal. When AGA engaged Prologue they had developed the basic concept and core assets for the campaign but did not have a home for the campaign on the web. They wanted to send visitors to a website that would explain the campaign in more detail and offer responsible gaming resources. Prologue was asked to build a website, including a custom UI system, based on existing AGA creative elements.

STRATEGY & APPROACH

We began with a quick mood-board exercise to identify what elements from the campaign the client wanted to bring into the UI vs what elements could remain in the assets alone. Prologue ultimately built out a robust homepage that foregrounds the most impactful portions of the campaign while providing users quick access to other sections of the site. We also crafted new assets and creative to complement the existing campaign.

SCOPE OF WORK

Product: Campaign Website

Timeframe: 8 weeks

Delivery:
UX and Copywriting
Custom UI System
Development and Launch

Tech/Tools Used:
Adobe Creative Cloud, Sketch, PowerPoint, Zoom

OUTCOMES

We launched the new website in under 8 weeks , just in time for their first in-market push. The campaign was a success and the site was able to provide the much needed hub for resources while also handling the large number of visitors it received on a monthly basis.

The AGA developed the campaign “Have A Game Plan” in an effort to educate the public about the importance of safety and responsibility of sports betting. They came to us to build a website for the campaign.

We inherited the campaign brand but were asked to build it out more fully to ensure the brand would work in digital environments. We built out additional elements to compliment the existing brand, UI system, new assets and the site itself.

The homepage served as the main landing page for the campaign - we ensured that not only did it pay off the campaign well, but it also served as a hub for important information and resources.

We collaborated with AGA to build out a dynamic sports betting map. This map contains a variety of information about sports betting state by state. This tool proved to be a valuable aspect of the site, setting it apart from a standard campaign landing page.

We included a rotating carousel of brands that the AGA were partnered with in building awareness through the campaign.