U.S. Travel Association

OUR CHALLENGE

Journey to Clean is a privately held international holding company. Its 20 operating entities include businesses across six continents, in six sectors: Aerospace, renewable energy, hotels and hospitality services, real estate, maritime, and diversified investments. They came to us with a challenge: Create a Visual Brand that depicts our unified approach without losing the elements of our brand that still provide value to our most critical audiences.

STRATEGY & APPROACH

Prologue was in-progress leading positioning and communications work for Libra Group. Our team of designers was brought in during this work as a way to quicken the discovery process, and ensure our creative problem solving furthered the clients goals. As a result, we were able to leverage existing interviews and documentation to form the basis of our work. Our visual work unfolded over the course of 6 weeks, and in that time we reviewed work on a near constant basis - choosing to work closely with Libra Group in a collaborative style that mirrored Libra’s own working style.

SCOPE OF WORK

Product: Campaign Branding, UI/UX, Website Development

Timeframe: 8 weeks

Delivery:
Logo & UI System
UX Design
Content Architecture
Considerations for Social and Web

Tech/Tools Used:
Adobe Creative Cloud, Figma, PowerPoint, Zoom

NEW LOGO

OUTCOMES

We delivered a brand new logo and visual identity system along with recommendations for social and website design.